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Why do we call the Cash Plus business system our
Success Machine? Simple. Because it's been systematically developed
to make our franchisees successful. Here are some important
components of this well-oiled machine.
OUR BRAND AND YOUR CUSTOMERS
Very
few franchise companies talk much about customers and how they get them through
your doors. And yet customers are the lifeblood of every business. If you come
to one of our Discovery Days, you’ll find that
we talk a lot about this hot topic. But it’s not just talk: we’ve invested
millions of dollars in tools and systems for attracting and keeping customers. It
starts with our brand.
The Cash Plus brand is not just our logo, our mascot or the look of our stores.
It's everything that affects how people think about us, including the Kings and
Queens customer service we deliver. In today’s
hectic world, trusted brands make life simpler and easier for all of us. So building
and maintaining a brand our customers recognize and trust is a part of everything
we do at Cash Plus. Here are some unique ways we use our brand to capture and
retain customers.
 Proprietary Cashaway Sweepstakes
We attract new customers and reward
existing customers with our exclusive, proprietary Cashaway™ Sweepstakes.
Giving customers a chance to win $20,000 in cash is a powerful way to build the
Cash Plus brand. And it doesn't hurt to reap some public relations stories from
the charitable donations we make as part of the program…and build
a strong image in our communities. You'd be smiling too if you were presenting
one of those big checks to one of your customers.
 Our
Marketing Mascots
Our growing family of proprietary characters is another way we demonstrate
that Cash Plus is a one-of-a-kind company, a company with a personality
and a sense of fun. That makes this crew an important part of our brand strategy.
Because their memorable faces stick in customers’ minds,
these characters play roles in virtually all of our marketing
programs and tools. And in our lobbies, too.
 Smile-makers in action...
As long as we're talking about our family of Cash Plus Guy characters, we should mention our Walkaround Guy. He's definitely a head-turner, but more than that, he's a smile-maker. too. Staffmembers who have spent time in this walkaround costume inevitably remark at the smiles and good feelings they evoke. Smile-making is good business.
 Vast Marketing Library
In addition to our annual calendar of Core Sales Generators,
we have created a huge variety of other marketing tools and programs you can
use to grow your business at any time of the year. All created by top pros, too.
TV and radio commercials, newspaper ads, direct distribution and referral tools,
and more — they’re all there, all ready to run, easy to use, and instantly available
on our proprietary website for franchisees. Oh, and you can also find them all
in our handy Roadmap for Success Manual.
 Guerrilla Marketing, too!
Everybody talks about how great — and cost effective — referrals
are for getting customers. But talk is cheap. We’ve
taken action by systematizing and simplifying the process of building a powerful
referral network. Our unique and exclusive video-based guerrilla marketing training
program shows you step-by-step how to go about getting a ton of business for
little to no investment.
TRAINING AND SUPPORT THAT NEVER ENDS
Of course, there’s more to growing a business than acquiring and keeping customers.
There’s also the nuts-and-bolts of opening and operating your business. Our franchise
program has got all that covered, too. Because we want you to be successful,
we realize that training doesn’t stop when your new store is open. Here are some
examples of how Cash Plus pushes the training and support envelope.
 Kings & Queens Customer Service
A lot of companies talk about customer service, but very few actually deliver.
Our Front-Line Marketing series of easy-to-use video-based training materials
shows you and your employees how to deliver what we call Kings & Queens Customer
Service. Our step-by-step techniques and tricks make it simple to deliver customer
service that keeps customers coming back and referring their friends, families
and co-workers.
 Pump Up the Profits Business Management Toolkit
Ever wonder what makes the top performers in a business so successful? It's not
magic and it's not luck: it pretty much comes down to doing the right things
at the right times. This powerful video-based learning toolkit reveals industry
top performers’ secrets
for the business management side running a profitable Cash Plus business. We
created this exclusive program because we want everybody in our system to be
a top performer.
 Conventions,
Conferences and Regional Meetings
Franchisees from all around the country attended
our national Success Conference to learn the secrets of delivering top notch
customer service and much more. In other years we take our training and support
on the road in a series of regional meetings. Creating opportunities to get together
to learn from each other is another example of training and support that never
ends. And our gatherings are fun, too.
 Effective Ongoing Communication
Of course, what you've read about so far is just a part of what we do to help
you be successful. We strongly believe that staying in touch is critical to
your success and ours, which is why we make field support store visits and have
developed a range of powerful communication tools. Our monthly CHECK THIS newsletter,
for example, is chock full of news from the Cash Plus network, success tips and
more. Then there's our FRANCHISEE
ZONE, a vast private online library of tools and resources we've created
to help you reach your success goals.
The main point we hope you'll take away from reading about our Success Machine
is that Cash Plus is truly committed to your success. But it's not just us...your
fellow franchisees are also ready to help. Our Franchisee Advisory Council, for
example. CLICK
HERE to meet them.
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