(October 31, 2008, Tustin, California) – Cash Plus, Inc. today announced the availability of a free electronic edition of its popular You’ve Got Choices booklet on the often hidden punitive fees American’s encounter in their daily lives. The booklet lays out the facts about how costly various late payment fees, overdraft protection fees and bounced check charges can be...and also how, with a little common sense effort, they can usually be avoided.

“Over the last couple years we’ve heard some really shocking horror stories from our customers about punitive fees they’ve been hit with,” explains Craig Wells, President and CEO of Cash Plus, Inc., the family financial services provider. Adds Wells, “Because most people really don’t understand how these fees work we decided that some clear, straight-shooting information was needed. That’s how our easy-to-understand You’ve Got Choices booklet got its start. Customers tell us they had no idea how punitive fees worked until they read the booklet.”

A feature of the booklet is a table showing the typical costs of various punitive fees and how they compare to a payday advance loan. Said Wells: “We compiled our information from a number of recent studies by credible research organizations who have examined the “fee explosion” of the last decade. Frankly, we were surprised -- and delighted -- to see how our industry’s payday advance loan product compares, and how it can actually protect consumers from many of these fees. It’s a real eye-opener and we hope our electronic edition will help a lot more Americans avoid these financial hazards and make choices that are in their own best interests.”

ABOUT CASH PLUS
The Cash Plus retail network currently has more than 80 stores operating in thirteen states. Cash Plus stores offer check cashing, payday advances, international wire transfers, money orders, prepaid debit cards and other convenience services. The company revolutionized the industry with its customer-friendly store design and “Kings & Queens” customer service. Stores are independently owned and operated by franchisees who take part in their local communities through such initiatives as the Cashaway Sweepstakes™ and BravoKids®, programs designed to give back to customers and benefit needy children. Franchise options include single unit, multi-unit area development and the new Cash Plus Express™ format.

   Franchises available in most areas. For more information, contact:
   Leslie Owens (lowens@cashplusinc.com)
   Corporate office: 3002 Dow Avenue, Suite 120, Tustin, California 92780
   Tel: 714-731-2274