(October 1, 2010 – Naples, FL) – Naples families tired of waiting in line at the bank can now turn to a convenient new option in town: Cash Plus opened its doors at 4987 Golden Gate Parkway, in the Parkway Plaza.

“Many local families do not keep bankers’ hours,” says Deborah Gittes, owner of the new Cash Plus family financial services center located a mile east of I-75. “Now customers can come to our Cash Plus location when it’s convenient for them, six days a week, and still get fast, professional financial services from friendly tellers...the famous Cash Plus ‘Kings & Queens’ service.”

Cash Plus offers check cashing, payday advances, wire transfers, money orders, prepaid debit cards and more. First-time customers are often surprised to discover that Cash Plus stores look and feel more like banks than check-cashing stores. Anyone who cashes checks at the store is eligible for free membership, which includes free money orders and other benefits.

The company’s services are geared toward the needs of working class families who prefer alternatives to the old financial solutions, or who don’t have bank accounts. “In fact, 70% of our customers have bank accounts,” explains Craig Wells, President and CEO of Cash Plus, Inc., the parent franchise company. “But we have extended hours, convenient locations, shorter lines and we’re often able to cash checks that banks won’t. Plus, our popular payday advance short-term loans can be real life-savers when families need emergency cash. What a lot of people don’t realize is that payday advances can also be a lower cost alternative to all sorts of punitive fees, including charges for overdraft protection, bounced checks and late payments.”

Cash Plus stores are independently owned and operated by local people like Ms. Gittes. “Our owners are from the community…and we like to give back to the community,” says Wells, referring to the company’s Cashaway™ Sweepstakes. This summer’s recently completed sweepstakes gave away $25,000 in prize money and charitable contributions. First prize was $5,000 in cash and a $1,500 donation to the winner’s favorite charity.

ABOUT CASH PLUS
The Cash Plus retail network currently has more than 80 stores operating in thirteen states. Cash Plus stores offer check cashing, payday advances, international wire transfers, money orders, prepaid debit cards and other convenience services. The company revolutionized the industry with its customer-friendly store design and “Kings & Queens™” customer service. Stores are independently owned and operated by franchisees who take part in their local communities through such initiatives as the Cashaway Sweepstakes™ and BravoKids®, programs designed to give back to customers and benefit needy children. Franchise options include single unit, multi-unit area development and the new Cash Plus Express™ format.

   Franchises available in most areas. For more information, contact:
   Leslie Owens (lowens@cashplusinc.com)
   Corporate office: 3002 Dow Avenue, Suite 120, Tustin, California 92780
   Tel: 714-731-2274