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Cash Plus thinks it's important for you to know
a lot about a company you're considering entering into a business
relationship with. This is our story.
I’m Craig Wells, president of Cash Plus,
Inc. If you’ve found this page, you’ve probably already discovered
the fast-growing alternative financial services industry. So, what’s
it all about? Is this the kind of business that’s right for
you? What do you need to know to make the right decision?
Our little story has some answers.
HOW WE GOT STARTED
Not so long ago,
I was in your shoes looking for a franchise. I wish I had
known about Cash Plus back then, but I didn’t. So I cut my franchising teeth
in a different industry.
When I sold my franchise, I felt I knew a lot about what
a franchise opportunity should be. Unfortunately, more often than
not, I also found that many franchisors were more interested in making
a quick buck than making a long-term commitment to the success of
their franchisees. This is where I drew the line and vowed to build
a franchise business devoid of hot air, unscrupulous claims and greedy
speculations.
What was the deciding factor?
Having researched dozens of business opportunities, it became
obvious to me that bathtub resurfacing, doughnut making,
burger grilling and other over-worn business concepts were not what
I wanted to be involved with.
Stumbling into the financial arena, I learned that more than
155 million Americans fell into what is described as “the underserved” – the
paycheck-to-paycheck folks. We’ve all been there at some point
or another. Banks and other financial institutions, despite
their public relation campaigns, have no desire or real plans
to serve this segment of our population. They’re fixated on
high-income generating customers and hitting them with ever-increasing
fees. Frankly, that’s
good for our business.
I also learned that the traditional banking institutions
were treating our customers poorly. Customer service ranged
from dismal to disrespectful. To my mind, that's totally
unacceptable. Why not treat every customer with respect and
go the extra mile to meet his or her needs?
OUR VISION
When I bought Cash Plus, Inc., I had the dream of creating
a franchise company built around a business that would be easy
to operate by anyone with any kind of background. And, it
would be a great work environment with a strong opportunity
for financial independence. My goal was creating an “as-close-to-perfect-a-business-as-one-can-get” kind
of business. In simple terms, the vision was to build a company
that would be based on the concept of “if I make you successful,
I’ll be successful.”
I don’t mind telling you that I’ve invested a lot of
time and money to turn my dream into a reality. More than a decade
later, many of our franchisees own multiple stores and are realizing
their own dreams. It doesn’t get much better.
Our Kings & Queens customer service program reflects this vision.
And it works; delivering a top-notch customer experience
keeps them coming back over and over again. It’s
an innovative program that, to date, escapes our competition.
Toot our horn? You bet.
The fact is, no one else has spent the dollars and resources
needed to address the plight of the “underserved” and turn
it into a solid franchise opportunity.
We helped put the fast-growing payday advance loan concept
on the map. We also pioneered the design of a new retail
facility to make our customers feel welcomed, a big boost
in lifting the industry above its dingy iron-bar storefront
image.
As you explore our site, you will also discover that we’ve
innovated a number of strategically important programs that
set us apart from the competition. Brand-building, hard-hitting
community marketing, customer service and loyalty programs,
owners and tellers incentive programs, our Pump-Up-the-Profits
strategy and much more.
 We're obviously proud of the outstanding SUCCESS MACHINE we've put together. And it's not just our opinion. The independent Franchise Research Institute awarded us their "Franchisee Approved" seal based on
their own independent survey of Cash Plus franchisees.
WHAT YOU NEED TO KNOW
Whatever you decide to do with your next business adventure,
you need to do a lot of homework. In the final analysis, I
assume that you want a business that’s easy to operate, provides an opportunity
for financial rewards to take care of your family’s needs...and
that fits with your road map for what you want to do with
your life. So, what are some of the issues you need to be
informed about with which to make an intelligent decision?
The competition.
Like all successful innovators, Cash Plus has imitators.
I strongly urge you to check out other franchise companies
in our industry. Do claims of making a million dollars a
day from day one as promised by certain competitors make
sense? Does “don’t let this
one pass you by” grab you? How about the silly old “one-thousand-in-one
business” concept?
Check everybody else out. Compare, do your due diligence,
ask a million questions. When you’ve got what you think are answers to your
most critical “what should I do?” questions, call us and
we’ll help guide you in meeting your goals, whether in our industry
or elsewhere.
SOME CRITICAL ISSUES TO CONSIDER
To be public or not to be public.
One thing you’re going to discover is that some franchisors
in our industry are publicly-owned companies. They brag
about being the one and only public company to do this or
that. Please understand that I don’t have anything against
public companies; as an investor I’ve owned stock in some
real winners. But ask yourself who comes first in a public
company. Is it you as a franchisee, someone who puts all
of his or her marbles on the line? Or is it the shareholders,
folks just waiting on the sidelines to cream the profits franchisees
made for them. Maybe you like the idea of being in a chain
where you’re
that far down in the pecking order, but I sure wouldn’t.
What do other franchisees have to say?
Our franchisees will be your peers. They will
have the real low-down on the business they’ve invested in.
Real people with real perceptions of what it’s all about – the
good, the bad, the ugly (with apologies to that famous Clint
Eastwood spaghetti western). To get a head start on this process,
read what some franchisees have told us: WHAT
FRANCHISEES SAY.
The real right stuff.
Ask yourself if you can really see yourself in this business.
Is it a fad business or a business with a long-term future?
Are there enough customers who need its services? Does the
franchise company have a plan for getting you those customers?
Does the company have a long-term strategy for building your
business?
Answers to these tough questions will become obvious to you
as you explore the opportunities that are available to you.
One thing is for sure; Cash Plus is not a new kid on the
block. We’ve
been around for more than a decade helping transform a tired,
funky business into a mainstream “today” explosive opportunity.
There's more.
I could go on forever, but it’s actually better if you see
with your very own eyes all the ways we have of making you
successful in your Cash Plus business. As a first step, I
hope you’ll
check out our SUCCESS MACHINE page
if you haven’t already done so.
And be sure to check out the other pages in our FRANCHISE
INFO section. As a matter of fact, check it all out – every
page of our site and everyone else’s pages, too. By all means,
do your homework.
THE FINAL STEPS TO FINANCIAL INDEPENDENCE
We want to make your business adventure as pleasant of an
experience as we can. Be sure to check out THE
NEXT STEPS page to learn more about our process and the fine people
who will help you through it. Then, for a no-nonsense evaluation
of what you want to do and what we can do to help you get
there, pick up the phone and talk to our Franchise Development
people (1-888-707-2274). They understand what it takes to
run a business and can help you determine if Cash Plus is
for you.
Whatever you do is all up to you, of course. For my part,
I want to thank you for visiting our website and checking
out the Cash Plus franchise opportunity. If you like what
you’ve seen so far,
I’d love to meet you personally at one of our Discovery Days.
Sincerely,
Craig Wells
President and CEO
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